Ecumen CEO Kathryn Roberts has a peculiar habit when she calls a staff meeting. She sets a jar in the middle of the table, and anyone who says the “F-word” has to pony up a quarter.

“Oh, we’ve had lots of quarters,” she said. “Lots and lots of quarters.”

The naughty word here is “facility.”

Roberts, whose organization runs senior housing and long-term care centers across the Midwest, is on a mission to excise the term from the corporate lexicon.

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